West Bengal elections: BJP focuses on three main issues in campaign plan

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West Bengal elections: BJP focuses on three main issues in campaign plan

Pradeep Joshi to oversee RSS-BJP coordination, focusing on grassroots mobilisation and internal unity ahead of voter outreach.

Published by Abhishek Swain | January 07, 2026

The BJP’s strategy for the upcoming Assembly election in West Bengal has identified three main issues for the party and the larger Sangh Parivar to take on board — grassroot mobilisation, unity within the BJP’s State unit, and raising issues with regard to the Trinamool Congress government.

The BJP has outlined three primary issues as the cornerstone of its poll strategy for West Bengal, aiming to strengthen its foothold ahead of the upcoming elections. While the party focuses on key campaign issues to appeal to voters, it is also paying close attention to internal organisation and grassroots mobilisation.

Former RSS state chief Pradeep Joshi has been tasked with overseeing coordination between the RSS and BJP on the ground. His role will involve ensuring smooth collaboration, consolidating the party’s base, and driving effective mobilisation at the grassroots level. Strengthening internal unity is a major priority, as the BJP seeks to build a cohesive and well-prepared team before engaging in wider voter outreach.

This dual approach—combining a clear poll agenda with robust organisational groundwork—reflects the party’s strategy to maximise its impact in West Bengal, where consolidating internal support and connecting with voters at the local level will be crucial to its electoral performance.