BTS’ Jungkook sparked widespread discussion online after a recent Weverse livestream where he candidly spoke about his history with smoking, growing up under intense public scrutiny, and the emotional dynamics of being a global K‑pop star. In the live session, he addressed criticism over past smoking rumours — acknowledging he “used to smoke a lot” but has since quit after conscious effort. Rather than avoiding the topic, Jungkook questioned why he shouldn’t be able to discuss it openly at age 30, emphasising that the habit is in his past and he’s committed to being transparent with fans.
Experts say this moment resonates beyond just social media chatter because it pushes against longstanding idol image expectations in the K‑pop world — where stars are often expected to maintain near‑perfect public personas. By speaking directly about something as human as a personal habit, Jungkook subtly challenged that norm, signifying a generation of idols entering adulthood and seeking greater authenticity under constant public gaze. His comments also touched on the delicate balance between openness and agency control, noting the tensions idols face in managing personal expression within the structures of large entertainment companies.
This moment gained traction because it wasn’t just about smoking — it underlined how artists like Jungkook are navigating their identities, autonomy and relationship with the fandom known as ARMY, while negotiating the pressures and expectations of fame. Many fans praised his honesty and commitment to growth, while others reflected on the intense moral scrutiny public figures face — showing that this episode is less about controversy and more about evolving narratives around celebrity, vulnerability and personal truth.
