Global sportswear giant Nike is preparing to relaunch its online store in India in February 2026, with Nykaa chosen as its local e-commerce partner. Ahead of the relaunch, Nike has temporarily suspended access to Nike.com and the Nike App in India as it restructures how its digital business is managed in the country.
The decision reflects Nike’s effort to address persistent challenges around delivery timelines, platform reliability and customer experience in a market where e-commerce expectations are high and logistics vary widely. By partnering with Nykaa, Nike aims to offer faster deliveries, easier returns and a more seamless shopping journey. The company has announced free shipping, free exchanges on the same product, and quicker delivery timelines—two days for metro cities and up to four days for other regions.
Under the new model, some services will no longer be available in India, including Nike By You customisation and the SNKRS Web platform. Existing Nike.com and Nike App accounts will not be carried over, requiring customers to create new accounts on the Nykaa-managed platform. However, Nike Training Club and Nike Running Club services will remain unaffected.
For Nykaa, the partnership represents a strategic expansion into premium sportswear, strengthening its fashion vertical and broadening its appeal to high-end consumers. Industry observers see the deal as part of a wider trend, with global brands increasingly choosing established Indian platforms to navigate complex logistics, regional demand patterns and consumer behaviour.
For consumers, the relaunch promises greater convenience and improved availability, even as some niche features are phased out. The partnership highlights how competitive India’s online retail landscape has become—and how collaboration between global brands and local platforms is emerging as the preferred growth model.
