The OTT edition ofBigg Boss Hindimay be coming to an end, as industry sources suggest the digital-only version has been put on indefinite hold, hinting at a strategic rethink of the franchise. Introduced in 2021 on Voot and later JioCinema, Bigg Boss OTT targeted younger, online audiences with a faster-paced format and rotating hosts.
According to reports, the makers plan to merge the OTT and television editions into a single Hindi season, streaming simultaneously on both platforms. This approach aims to prevent audience fragmentation, increase reach, reduce production complexity, and boost overall engagement. The recentBigg Boss 19OTT release, which premiered a few hours before the TV telecast, performed strongly across both platforms.
Over three seasons, Bigg Boss OTT hosted 45 contestants, five of whom later transitioned to the main TV show. The format has played a key role in introducing digital creators and influencers to mainstream reality television, leaving a lasting impact even if the standalone OTT edition is shelved.
