Samajwadi Party chief Akhilesh Yadav surprised many by posting an Instagram Reel featuring Metallica’s famous song Nothing Else Matters. The video showed camels being transported on the Agra-Lucknow Expressway, highlighting infrastructure built during his government and countering development claims by Yogi Adityanath.

The use of a metal song in a political Reel was unusual and drew attention from both political observers and music fans. Some viewed it as a strategic message symbolising confidence, resilience, and staying focused despite criticism — themes associated with the song.

Akhilesh, known to be a longtime fan of rock and metal music, has previously mentioned listening to international bands. His music choice also reflects his modern, urban image, helping him connect with younger audiences and millennials.

In Uttar Pradesh’s traditional political and cultural environment, dominated by folk and classical music, the use of a global metal anthem stood out. It demonstrated how political leaders increasingly use pop culture and social media to shape their public image and communicate political messages creatively.